You can analyze the aggregate statistics of your website (application) visitors easily using tools like Google Analytics (there are others) — live demonstration of the websites that Steven manage (esp VisuAlgo, of course)
With such analysis, you can see whether your website (application) is growing/stale/declining and whether it reaches your target audience or not
It is your job to convert these insights into actions
Definition of i18n: Things that you do in your web application to facilitates easy localization (l10n)
The term 'i18n' is synonymous with 'globalization'
Examples: Using Unicode character encoding (to handle special characters), putting ids in various HTML paragraph (p) elements for easier language customization, option to customize the display of date and time, currencies, etc
Definition of l10n: Things that you do to take advantage of the i18n features of your web application
Examples: Providing content in specific locale, e.g. displaying the default English text into the user's own language (if using Laravel, see this), etc
Tips: ISO 639-1 describes two-letters language codes
(verbal explanation on subdomain vs using Laravel routes)
Juliet: "What's in a name?
That which we call a rose by any other name would smell as sweet."
The real answer for a web application: Almost everything...
Tips for buying a Domain Name (not-so-live demo):
Is it possible?
Open discussion about the indexing and ranking strategies of several top Internet Search Engines
It is near impossible to 'cheat' to put your website as no 1 in TOP (and more than one) search engines, so we have to apply as many rules of thumbs as possible:
I have told you almost everything that I know about web programming and applications... all the best in making a successful one by yourself